Which segmentation type is the best predictor of future outcomes in Marketing Analytics?
Demographic model
Behavioral model
Clustering models
Psychographic models
What is the function COUNT() used in Marketing Analytics?
Returns the number of rows that match the query criteria
Returns the number of Columns that match the query criteria
Returns the number of rows that match the data criteria
Returns the number of columns that match the data criteria
What is the purpose of A/B testing in marketing analytics?
To track customer behavior
To identify marketing segments
To measure campaign segments
To optimize marketing strategies
Which metric measures the cost of acquiring a new customer?
Click-through data
Customer Acquisition Cost
Return on Customer Cost
Customer Acquisition Value
Market Analytics is a part of digital marketing?
No
Yes
What is the term for the process of analyzing customer data to gain insights and make data-driven marketing decisions?
Digital mining
Data mining
Marketing research
Customer analysis
Expand:
SWOT in Marketing Analytics.
Strengths, Weaknesses, Opportunities, and Threats
Structure, Word, Opportunities and Threats
System, Work, Observe, and Threats
Simple, World, Observe, and Threats
What is the purpose of predictive analytics in marketing?
To measure customer performance
To forecast future customer behavior and trends
To analyze historical data and identify patterns
To optimize managing campaigns in real-time
How many types of Marketing Analytics are there?
5
2
6
3
What is the term for the process of analyzing customer data to identify patterns and trends?
Prescriptive analysis
Predictive analysis
Customer analytics
Descriptive analysis
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